1. #OMP50 Episode 8: Starring again in the WRC

    Partnering the Rush movie, OMP found success in the movie industry, but not without ceasing to collect honors in true motorsport as well. After several triumphs in the 90s, the Italian brand returned to the top of the World Rally Championship in 2013, through its alliance with Volkswagen Motorsport. The German manufacturer, making its debut in the series, chose OMP for the racewear and safety...

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  2. #OMP50 Episode 7: OMP on the big screen

    In 2013, OMP's notoriety once again transcended the boundaries of motorsport. In September, the eagerly awaited Formula 1 movie “Rush” was released in cinemas. The plot was focused on the rivalry between Niki Lauda and James Hunt during the 1976 season, marked by the terrible crash suffered by the Austrian driver during the German Grand Prix at the Nurburgring track. The campaign ...

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  3. #OMP50 Episode 6: Fasten your seatbelts for the new era

    In 2008, after more than one year of attempts and negotiations, OMP changed ownership. The Percivale family, following the death of their eldest brother Piergiorgio, sold the company to Paolo and Alberto Delprato, with Federico Minoli, former Ducati Motor Holding CEO, as co-investor. The news was announced to employees on February 4, 2008, during a heavy snowfall in Ronco Scrivia. OMP’s...

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  4. #OMP50 Episode 5: At legend Michael Schumacher's side

    Without Ayrton Senna, Formula 1 found its new leader in Michael Schumacher. He became OMP’s new testimonial from 1996, when the German driver, a fresh two-time world champion, kicked off his adventure with Ferrari. Michael and his manager, Willi Weber, were convinced by OMP following a first meeting at the 1995 Italian Grand Prix, when all the paddock was talking about Schumacher’s ...

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  5. #OMP50 Episode 4: A decade full of world titles

    From Ronco Scrivia to the top of the world. This is not a figure of speech, because the 1990s for OMP were studded with world titles. The first two came three days apart. On October 18, 1990, Carlos Sainz, driving a Toyota, won his maiden World Rally Championship by finishing third at Sanremo Rally. The event was held in Liguria, the Italian region where OMP was born and was consolidating its...

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